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Vocalocity Vocalocity, manufacturer of OEM software components for voice communication, recently contacted Galaxy Bright to spice up its trade show program. “At so many industry shows, the booths all look the same,” said Kim Martin, marketing director. Galaxy Bright created a multi-level promotional campaign that included direct mail, booth graphics, website Flash and follow-up collateral. Each piece featured the slogans, “Taste the Difference” and “Success is Sweeter,” along with succulent photos of food. “We really stood out at the show,” Martin said. “The message gave me the perfect opening to show we're a key ingredient in successful vocal solutions. Prospects were eating out of my hand. I was ecstatic with the end result.”
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A Brand New Idea — Target’s Success Story
The majority of marketing campaigns are merely a refresh of proven marketing methods. Therefore, when an original marketing campaign is implemented the company can reap huge rewards from the added publicity of being first.
Target’s ‘Brand New Idea’ was to purchase all the ad space in the August 22nd edition of The New Yorker magazine. Although not the first to be the sole advertiser in a magazine, they are the first to do it in The New Yorker. Target's campaign was successful both because it was a new marketing idea and the Target's brand positioning could not be better aligned than with The New Yorker magazine… |
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Galaxy Bright is a strategic marketing and branding firm offering a full range of print and interactive marketing solutions. We specialize in integrated marketing and brand strategy, corporate identity, direct marketing, web design, animation and web application development. Our goal? To leverage our expertise and deliver intelligent, innovative, client-specific solutions that achieve real results and help our clients reach their business objectives. GALAXY BRIGHT CREATIVE, INC. LET US LAUNCH YOUR NEXT MISSION 770 752 9402 jpeterson@galaxybright.com |
Launch Your Next Mission
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Jennifer Peterson
770 752 9402
jpeterson@galaxybright.com
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