NEWS AND ARTICLES
LATEST NEWS:
Web Marketing Associations WEBAWARD for Outstanding Achievement in Website Development for Standard of Excellence is awarded to Digital Positions and Galaxy Bright for collaborative project: www.edgardunn.com
Galaxy Bright completed the Branding, Creative Direction, Interface Design, Site Iconography and Flash Animation
Read Case Study >
View EdgarDunn.com >
Download Award PDF >
View WebAward Online >
BRIGHT PAPERS:
Our growing series of Bright Papers is designed to provide an in-depth look at the Galaxy Bright approach to strategic branding and marketing. By explaining our philosophy with representative stories from our clients, we hope to promote a greater understanding of the overall benefits of partnering with Galaxy Bright.
The Keys to Effective Marketing: Crafting the Message >
ARTICLES AND INTERVIEWS:
Video communications an Integral Part of Business Today, an Interview and Video with Bridgit Bacon of EventStreams
by Jennifer Peterson, Marketing Director, Galaxy Bright ::
Jennifer Peterson: What kinds of business issues are EventStreams’ clients solving with video?
Bridgit Bacon: It all boils down to communication and content. Because video is such a compelling story-telling medium and there are so many options right now to deliver high-quality and effective videos, our clients come to us to fill a wide variety of communications needs.
WATCH INTERVIEW >
Read more >
Research that Produces ROI, an Interview with Steven Flynn of Moore & Symons, Inc.
by Jennifer Peterson, Marketing Director, Galaxy Bright ::
Jennifer Peterson: Who needs market research?
Steve Flynn: The easy answer is everybody needs market research. You can’t possibly own, run, be part of a business and not need information. Sometimes you might be able to collect information on your own but in most cases there is a need for a specialist, a person who practices the art of market research.
Read more >
Search Engine Marketing beyond 2006, an Interview with John Waddy of TwentySix2 Marketing by Jennifer Peterson, Marketing Director, Galaxy Bright::
Jennifer Peterson: How has the search engine marketing environment changed since the time you first entered the search engine business in 1997?
John Waddy: When we first started, most people didn't understand search...
Read more >
Inside Translation, an interview with Fredrick Marx of Keylingo
by Jennifer Peterson, Marketing Director, Galaxy Bright::
Jennifer Peterson: With only 8% of the world’s population speaking English as their first language, how do you feel about Return on Investment though translation?
Fredrick Marx: Most of our client’s translation needs have been mission critical. In other words, the client really has no choice but to translate. However, I will add that if an organization has a website, they are… Read more >
A Brand New Idea – Target’s Success Story
by Jennifer Peterson, Marketing Director, Galaxy Bright::
The majority of marketing campaigns are merely a refresh of proven marketing methods. Therefore, when an original marketing campaign is implemented the company can reap huge rewards from the added publicity of being first…
Read more >
PR: Anything to Help Elevate a Brand
by Jennifer Peterson, Marketing Director, Galaxy Bright::
Smart Public Relations is knowing your audience, clearly identifying your goals and not being afraid to try some non-traditional approaches…
Read more >
Educate Yourself on Encryption
by Sean Madden, Project Manager, Galaxy Bright::
Encryption is a common term used in our age of the Internet, ecommerce, email and online transactions. What is encryption and how is it applicable to me?… Read more >
Brand Characters and Icons Successful with the Proper Strategy
by Jennifer Peterson, Marketing Director, Galaxy Bright::
To be successful all brands need to elicit the proper emotional response for their target audience. It is no different for Brand Characters or Icons…
Read more >
Product Placement: What, Why and Where
by Jennifer Peterson, Marketing Director, Galaxy Bright::
My first memory of product placement as a child is Reese’s Pieces eaten by E.T. Product placement has come a long way since then... Read more >
Branding In A Multicultural Market
by Jennifer Peterson, Marketing Director, Galaxy Bright::
Multicultural markets are a real challenge for USA based companies. How can a brand both maintain integrity and communicate the correct message in a way a multicultural audience will be most comfortable?… Read more >
C Level Visibility
by Jennifer Peterson, Marketing Director, Galaxy Bright::
Why is C Level visibility so important and how can blogs, enewsletters, interviews and even advertising for other companies be used for C Level visibility?…
Read more >
Branding in the Business to Business (B2B) Marketplace::
Branding has been defined as naming a product or service so that it is distinct from its competitors. If it’s really that simple, what is all the fuss about branding?… Read more > |
